Chicago World’s Fair Poster 1933
A Century of Progress – Chicago World’s Fair 1933 Poster
1933 Chicago World’s Fair Poster – A Century of Progress International Exposition was the name of a World’s Fair held in Chicago from 1933 to 1934 to celebrate the city’s centennial. The theme of the fair was technological innovation. The fair’s motto was “Science Finds, Industry Applies, Man Conforms”; its architectural symbol was the Sky Ride, a transporter bridge perpendicular to the shore on which one could ride from one side of the fair to the other.
A Century of Progress was organized as an Illinois nonprofit corporation in January 1928 for the purpose of planning and hosting a World’s Fair in Chicago in 1934. City officials designated three and a half miles of newly reclaimed land along the shore of Lake Michigan between 12th and 39th streets on the Near South Side for the fairgrounds. Held on a 427 acres portion of Burnham Park the Century of Progress opened on May 27, 1933. The fair’s opening night began with a nod to the heavens. Lights were automatically activated when the rays of the star Arcturus were detected. The star was chosen as its light had started its journey at about the time of the previous Chicago world’s fair—the World’s Columbian Exposition—in 1893. The rays were focused on photoelectric cells in a series of astronomical observatories and then transformed into electrical energy which was transmitted to Chicago.
The Chicago World’s Fair buildings were multi-colored, to create a “Rainbow City” as opposed to the “White City” of the World’s Columbian Exposition. The buildings generally followed Moderne architecture in contrast to the neoclassical themes used at the 1893 fair. One famous feature of the Chicago World’s Fair were the performances of fan dancer Sally Rand. Other popular exhibits were the various auto manufacturers, the Midway (filled with nightclubs such as the Old Morocco, where future stars Judy Garland, The Cook Family Singers, and The Andrews Sisters performed), and a recreation of important scenes from Chicago’s history. The fair also contained exhibits that would seem shocking to modern audiences, including offensive portrayals of African-Americans, a “Midget City” complete with “sixty Lilliputians”, and an exhibition of incubators containing real babies.
One of the highlights of the 1933 Chicago World’s Fair was the arrival of the German airship Graf Zeppelin on October 26, 1933. After circling Lake Michigan near the exposition for two hours, Commander Hugo Eckener landed the 776-foot airship at the nearby Curtiss-Wright Airport in Glenview. It remained on the ground for twenty-five minutes then took off ahead of an approaching weather front bound for Akron, Ohio. For some Chicagoans, however, the appearance of the Graf Zeppelin over their fair city was not a welcome sight, as the airship had become a prominent reminder of the ascendancy of Adolf Hitler to power earlier that same year. This triggered dissension in the days following its visit, particularly within the city’s large German-American population.
The “dream cars” which American automobile manufacturers exhibited at the fair included Cadillac’s introduction of its V-16 limousine; Nash’s exhibit had a variation on the vertical parking garage—all the cars were new Nashes; Lincoln presented its rear-engined “concept car” precursor to the Lincoln-Zephyr, which went on the market in 1936 with a front engine; Pierce-Arrow presented its modernistic Pierce Silver Arrow for which it used the byline “Suddenly it’s 1940!” But it was Packard which won the best of show.
